Suchergebnisse

Nations are one of the most well-established constructs in our society, and they represent a very attractive benchmark for personal and social identification. Political speeches, as well as, for example, media discourse and popular culture, constantly reiterate myth, culture and history of nations in order to reaffirm and preserve their positive image, and this tendency doesn't seem to be weakened by some contemporary events like globalization and the reinforcement of transnational systems. As a proof of this trend, the present work proposes an in-depth analysis of the speech held by the then Italian Prime Minister Matteo Renzi at the European Parliament on the occasion of the inauguration of the Italian semester of presidency on July 2, 2014, aiming to demonstrate that also supranational contexts are exploited to reiterate national identity and priorities. ; Nations are one of the most well-established constructs in our society, and they represent a very attractive benchmark for personal and social identification. Political speeches, as well as, for example, media discourse and popular culture, constantly reiterate myth, culture and history of nations in order to reaffirm and preserve their positive image, and this tendency doesn't seem to be weakened by some contemporary events like globalization and the reinforcement of transnational systems. As a proof of this trend, the present work proposes an in-depth analysis of the speech held by the then Italian Prime Minister Matteo Renzi at the European Parliament on the occasion of the inauguration of the Italian semester of presidency on July 2, 2014, aiming to demonstrate that also supranational contexts are exploited to reiterate national identity and priorities.

La difusión de los nuevos medios que el web 2.0 pone a disposición representa una posibilidad muy importante para los políticos que quieran modificar las reglas de la comunicación con los ciudadanos y trasmitir una propia imagen que no sea mediada por la televisión, los periódicos y otros medios de comunicación tradicionales. A través de un análisis de los perfiles de Twitter de algunos políticos italianos, podemos observar como ellos intenten difundir una "autopresentación" más espontánea y directa, aunque al origen de esta presentación haya una clara estrategia que mira a una propaganda personal. ; The new instruments made available by the web 2.0 represent an important opportunity for politicians who aim to change communication rules with citizens and to transmit a self-image not mediated by television, newspapers and other traditional mass media. Through an analysis of the Twitter profiles of a number of Italian politicians, we can observe their attempt to disseminate a more direct and spontaneous "presentation of self", although behind it there is a clear strategy pursuing a personal propaganda.